The Hardest Part about Internet Marketing Is Decision Making
Okay so today I woke up early 4am and started working. I like waking up this early because it gives me enough head start before I go to the office to offer support to my staff. I never used to dream of waking up this early but since I’ve been working on my time management it seemed like a good option. So now I sleep early and wake up early. I used to sleep late and woke up late, a formula that does not work for me any more…especially now that I am married and also have a staff to train all day.
Anyway, so I woke up to try and finish up my strategizing. I am currently working on my 3rd term plan. I have since identified my strategy, developed my overall goal and objectives and am now trying to work on the tactics. That is, the specifics of what to do.
Now the reason why I say the hardest part about internet marketing is decision making is because of the constant emails I get about the next best thing online. In this last 2 months alone there has been so many product launches… I could hardly keep up. All of them were great and if I had enough resources I would have found myself signing up to all of them (a crazy thought in my opinion).
Watching all their prelaunch videos empowered me with a lot of new information about the state of internet marketing. What works now, and how to leverage on my current resources. I learnt so much from outsourcing, List building, product creation to product launches.
Problem is, it all confused me in my Internet Marketing strategy development. I mean I read about so many great ideas I wasn’t sure if my strategy would work. I wanted to adopt a piece of each strategy and work it into mine but it proved futile…in fact it is still proving futile.
This is a common situation with most internet marketers. We get flooded with so many ideas and never truly know what to do. Unless you are strong you will never have your own tried and tested business model that you can modify to perfection. I suppose this is why people never make it…they jump from one strategy to the other and then conclude…Internet Marketing is a scam.
Last September (2009) I decided to shut down and did not open any email promotion…from ANYONE. For 6 months I didn’t know what was going on in the internet marketing world and even tried not to care. I wanted to focus. I developed a campaign that would take me 6 months to accomplish. I did it. From October 2009 to March 2010 I worked on 1 thing…ONE thing alone and it paid off BIG time.
Looking back I discovered that I made more during this time than I had ever made in all the years I’ve been online. In fact I am still enjoying the benefits up to now. This is why I can afford to blog and consider other things (am itching to get into list building…oh decisions decisions).
But now I want to go back to seclusion. I want to finalize my strategy, get the necessary tools (I’m currently “window” shopping for better tools - with the extra cash I’ve made I can afford to do this), hire the right staff and then shut myself…and my staff out for another 6 months.
Don’t worry, I will continue blogging but I mean I will not be entertaining and promotional or prelaunch emails…no matter the hype.
Here is what I’m trying to say:
Ø You will find it hard to choose a business model unless you shut down the “noise”.
Ø Open up and check out offers while you ‘re still developing the strategy but do not get sucked in too much. Learn to say “no” no matter the urge to sign up to the next best thing.
Ø Making a decision about your business is the most vital element of your growth. Never undermine it. Think. Think. Think.
Ø Once you’re done thinking get up and go and don’t look back until you’ve reached your destination.
Ø There will always be good ideas. You CAN afford to pass on offers if you feel they will distract you. Don’t fall for the scarcity strategy they use. If they shut their program down, someone else will come up with a better one tomorrow.
Hey, I think I was talking more to myself here.
Anyway – Are you having trouble making decisions about your online business? Let me know what you think below
