Okay so I told you in one of my posts that this year I will be outsourcing a lot in order to grow the internet marketing business faster. Well, I have been doing it a lot lately i.e.

ordering large quantities of articles and recently I got a batch of “not so good articles”. The quality of articles was so terrible if it was food I would throw it into the dustbin.I almost gave up on the idea of outsourcing because I always do it better but then problem is I just don’t have much time anymore. So instead of giving up I choose to take it all as a lesson and improve my “eye” to spot a good writer.

There are some few lessons to be learnt here and I thought I’d share them with you.

• It is vital to hire someone who can speak English well. I won’t say someone from an English speaking country because just because you speak English as a first language does not mean you can write well. I mean if it were so then we would all get 100% at school when writing tests on our local languages. A colleague of mine from my home country, Swaziland used to be an English teacher in England (how about that to prove my point).

• It pays to pay: cheap freelancers will give you a cheap product.

• Take customer reviews seriously: never underestimate them. Take some time to read each one of them before you select a freelancer.

• Do not try out a new freelancer without reviews and no previously won projects – especially if it is a large job.

• That prompts me to say that you need to break the job down to about 5 articles per job. Award various freelancers in order to find the perfect one for future, bulky orders. I know this might be a bit expensive but it is worth it – believe me.

• Ask for recommendations from people you trust. Do not just go to bidding sites, it may be that someone you know can refer you to a great writer.