I was just sitting here on the couch trying to finish off another post when I felt the need to write about the different types of traffic/web visitors that visits any particular site. The number of hits to their sites thrills most Internet Marketing beginners without taking into consideration the quality of those hits.Remember that Internet Marketing is a business and everything you do should translate into monetary value – in the short or long term. So spending your time, which is money getting the wrong traffic to your site can cost you a lot of money.

3 Types of visitors

From the number of Adsense sites or niche sites I run I have noticed that there are different types of visitors. 1) There are those that come to your site because they are in fact looking for what you are selling or offering 2) there are those that are fooled by your “deceiving” marketing ploy e.g. Misleading Description or heading appearing off site, (3) and then there are those that accidentally land on your page.

The 1st guys are good to get but hard to find. They are the reason why Internet Marketing exists. This is where keyword targeting comes in.

Misled traffic

You may put up a deceiving advert or title in an external site in a bid to woo traffic. Sure enough people will follow the link to see what you have to offer but as soon as they get there and discover that your offering/advertisement was lying they will leave the site instantly. For those that may choose to read the content you have, you will only get them to do only that. Forget selling anything to them because they do not trust you at all no matter how much good stuff you have on your site.

Accidentals

Why even bother discussing these guys. These do not click anything on your site – they just pass by as soon as the page loads. They simply realize that this is not the site they were looking for and leave immediately. I have also observed with this blog a trend whereby people from outside South Africa and the SADC region actually stay shorter on the site that the latter. I have to see how this pan out as I continue to grow both Southern African and international traffic to the blog.

I have a reason to believe that the amount of time people spend on your site also determines your search engine rakings in Google (even if it carries a very small weight). The longer they stay, the better off you are. So this should be a sign telling you to stop wooing every kind of traffic you find as they may note stay longer on your site and thus costing you good rankings of Google.

The right traffic

The right web traffic is the one that is drawn in by your keywords. When you are marketing your site, make sure that you use the relevant keywords and never promise something that you will not be able to deliver. I have written a number of articles on this.

Where to get traffic that clicks on the Adsense ads

There are a number of places to get good web traffic. For niche sites monetized with Google, I have come to a conclusion that Search engines (SE) are much better way to get traffic than any other means. These people do click on my ads a lot – I mean a lot. There are other sources like article directories and social bookmarking sites but in my experience these do not offer the click through rate (CTR) offered by SE traffic.

Mfundo, the author of this post, is a marketer by profession and helps internet marketing beginners to set up their profitable businesses online